5 Must-Have Details for Event Flyers
Written By: Nemilou Despuez | Published on November 5, 2024The goal of an event flyer is to increase awareness about a concert, festival, conference, trade show, or other special gatherings. This allows organizers to sell more tickets and encourage more people to attend their events.
In this article, we’ll discuss the details you must include in your event flyer to make it a highly effective promotional tool.
1. Name of the Event
The event’s name is the headline of your flyer, so make sure it is legible and stands out by using a simple font style that is easy on the eyes.
Your headline may use the same font as the body, but this is not a strict rule. Many flyers display stunning typography using different fonts for the body and headings.
2. Event Information
Highlight essential information such as the event’s location, time, date, ticket price, and dress code, if there’s any.
Additionally, explain the type of event you are promoting. For example, if you’re hosting a fundraising event for young athletes, make sure the copy mentions this objective to attract the right audience.
3. Visuals
Use colors, backgrounds, images, and graphics that complement the event’s theme and style. Also, don’t forget your brand guidelines and tools during the design process.
Avoid using excessive visuals, busy photographs, and too many fonts that can distract the readers.
4. Call to Action
Effective flyers have a clear and simple call to action that inspires the target audience to take a desired action (e.g., buy a ticket or register on a website).
Consider using a QR code to give viewers quick and convenient access to your event registration site, where they can buy a ticket or learn more about the event. The code should be large enough to be scanned easily.
Using QR codes will make it easy for you to track your event flyer’s effectiveness or ROI. Just make sure the codes are accompanied by a CTA, which should be descriptive so people will know what to expect once they scan the code with their phones. For example, you can write “Scan to register” or “Scan to buy a ticket.”
5. Contact Information
All effective flyers have contact details, such as a phone number, email address, or website where people can register or access more information. Without these critical details, your flyer may not deliver an impressive ROI.
Choose a font size for your contact details that is slightly smaller than your main copy. Nevertheless, make sure they remain legible and easy to read.
Conclusion
If you want your event flyers to increase attendance or drive ticket sales, ensure they contain all the essential information to help viewers find and attend your event. Put yourself in their shoes, think about all the questions they might have, and answer these accordingly.
Now that you know what constitutes an effective and memorable event flyer, check out 48HourPrint’s extensive collection of free templates to help you customize your printed materials in just a few minutes. Plus, we offer printing turnaround time as fast as one business day. Please note that this does not include shipping time, holidays, and weekends.
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Frequently Asked Questions About Event Flyers
Q:How do I make an attractive event flyer?
Intentionally designing your event flyer around a single focal point makes it easier to catch your audience’s attention and convey your message. Additionally, use easy-to-read fonts and create a visual hierarchy that consists of a strong headline paired with a high-quality image and a short but descriptive copy.
Q:How do you create an effective event flyer that people will actually read?
Consider your target audience, event’s theme and style, and brand guidelines during the design process. Also, include a clear call to action and high-quality images. Using unique and interesting typography can also help catch people’s attention.
Q:What paper do you recommend for event flyer printing?
The 100 lb. text paper is ideal and popular for flyer printing because it is easy to fold but thicker and more durable than a typical magazine page.
Q:What is the best font for event flyers?
Choose sans serif fonts for your flyer headlines to help create bold and legible visual hooks. These fonts lack strokes or “feet,” making larger headings easy to read. Some of the most popular sans serif fonts used in flyer headlines include Helvetica, Arial, Calibri, Verdana, and Open Sans. Meanwhile, serif fonts, such as Lora, Garamond, and Georgia, look great for body text because they contain small curves on the tips of the letters that make smaller fonts pleasant to read.