Best Practices for Postcard Design

Postcards are an effective way to get your message to the world or the person who receives it. Whether you’re marketing a business, offering discounts, or sending invites to an event, these handy tools are versatile and affordable, ideal for local campaigns.

But how do you make your postcards stand out among the sea of white envelopes and bills in your mailbox? Our guide explores the art and science of postcard design, covering everything you need to know, from understanding your audience to design tips and guidelines so your postcards have maximum impact and won’t just be another drop in the sea.

7 Tips for Postcard Design

Creating an eye-catching postcard starts with a well-thought-out design. Here are some essential tips to keep in mind.

1. Understand your audience.
   To ensure your postcard does not sail past its intended recipient, it’s important to identify and understand your audience. Look into the demographics—age, gender, location—as well as the interests and preferences of your recipients, so your message resonates personally and effectively. For example, vibrant, bold colors and modern designs suits younger audiences, while classic styles and muted tones fit a more mature crowd.


2. Choose colors that align with your design.
   Colors are not just decoration, but a powerful marketing tool rooted in human psychology. Different colors can evoke different emotions. For example, blue can instill calm and trust, while orange might evoke excitement and enthusiasm. Remember to choose colors that align emotionally with the message you want to convey
   
   Colors also command attention. Use them strategically to ensure your message doesn't just float by unnoticed. Additionally, pick colors that match your brand identity, as familiar shades of color help build recognition and trust with your audience.


3. Typography matters.
   The font you choose carries the personality of your postcard. Each typeface has a voice; make sure it’s saying what you want it to. A whimsical script might convey elegance and flair, while a bold, clean font speaks to modern efficiency.
   
   Choose font sizes that are readable without dominating the overall design. Too small, and your words may require a magnifying glass; too large, and they might overwhelm the space. Typography should also not only inform but engage. Arrange your text to lead the reader through the message that encourages them to act on your call-to-action.


4. Use high-quality, relevant images.
   A compelling image can tell a story at a glance, far more effectively than a block of text. Avoid pixelated photos and use high-quality, relevant images that support and amplify your message. This way, your images capture attention while resonating with the viewer on a personal level.


5. Always look for visual harmony.
   Be zen and always look for visual harmony. Maintaining a balance between text and imagery ensures that neither overwhelms the other. This visual harmony keeps the postcard appealing and digestible, making sure the essential message is neither lost nor obscured.
   
   Graphics can be used creatively to draw the eye to key areas or information on the postcard and effectively direct the reader’s attention where you want it most. They also add a unique personality to your design, making it memorable and engaging.


6. Consider your postcard’s layout and composition.
   Effective use of space can enhance the overall impact of your postcard. Avoid clutter by giving each element some breathing room, which helps in making the design feel open and inviting.
   
   Every postcard should have a focal point that attracts the viewer’s eye. Whether it’s a striking image, a bold headline, or a vibrant color block, a focal point is essential in capturing attention. You can use a grid layout to ensure your design is orderly, aesthetically pleasing, and has a visual flow that leads the viewer naturally through the content.


7. Craft a compelling message.
   Keep it simple and to the point. A postcard has limited space, so your message needs to be concise. Cut the fluff and focus on what’s most important. A clear, direct message ensures that your words make an impact.
   
   Use the power of storytelling. Even in a few short sentences, storytelling can captivate and engage. Weave a narrative around your purpose that can connect on an emotional level, making your postcard not just read, but remembered.
   
   Create a call-to-action. What do you want the recipient to do next? Your call-to-action should be clear and compelling, whether it’s visiting a website, entering a store, or making a call. Make it as easy as possible for them to take the next step.
   
   Want to know more design tips? Check out our Postcard Design Tips From an Expert article to get insider advice from our design professionals.

Design Guidelines and Templates

Designing a postcard involves more than just the visual aspects; it should also include following proper guidelines and templates to ensure a smooth printing and mailing process. This prevents potential issues during mailing and ensures that your postcard arrives exactly as intended, both on time and in perfect condition.

Standard Postcard Sizes
As much as possible, stick to standard sizes like 4"x 6 ", 5.5" x 8.5", and 6" x 11”. These dimensions apply to most printing and mailing services and are sure to meet postal regulations and keep rates affordable. For more detailed information, read our article on standard postcard sizes.

Using Templates for Accuracy
If you want to send out postcards faster and more efficiently, consider using postcard templates. These pre-set layouts are formatted to include bleed, trim, and safety specifications, which minimize errors.

Postcards With Mailing Services
If you’re targeting a larger audience, choose a one-stop-shop printer that offers postcards with mailing services. This helps streamline the mailing process and guarantees that your postcard reaches the right people on time.

Choosing the Right Postcard Printer

Avoid settling for a low-quality postcard printer, as it can put your marketing efforts and brand reputation in vain. While it can save you a few dollars, it can also mean dealing with issues like flimsy cardstocks, inaccurate colors, and delayed deliveries. Choose a trusted provider like 48HourPrint.com that offers premium-quality printing, fast turnarounds, and bulk discounts for exceptional results.

Key Takeaways

• Focus on simplicity. Keep your message clear and use strong visuals to make a lasting impression.


• Use high-quality designs. Choose bold colors, high-quality images, and a compelling call-to-action to capture the attention of your audience and stand out.


• Follow guidelines. Stick to standard sizes and use postcard templates for accuracy and to avoid printing issues.


• Choose a trusted print partner. High-quality printing and mailing services will ensure professional results.

Conclusion

Congratulations! You've now journeyed through the vibrant landscape of postcard design, equipped with the tools to make your postcards not just seen but remembered. Whether your postcard is a siren call to customers or a warm hug to a friend, keep these golden rules in mind: make it visually compelling, write a clear message, and, above all, postage friendly.


Related Articles:

• Postcards With Mailing Services: A Comprehensive Guide
• Direct Mail Marketing With Business Postcards
• Standard Postcard Sizes: Which Ones Are Mailable?
• Postcard Guideline Templates