Die-cut and kiss-cut stickers may look the same and even function in similar ways. From product labels to event giveaways, they are a fun, affordable, and tangible way to reach more people. People use them on laptops, water bottles, and car bumpers, working like sticky little billboards with free mileage on everyday items.

However, die-cut and kiss-cut stickers are essentially different and if you plan to use either for your business, it’s crucial to know which sticker type is the most suitable for your needs. So, what’s the difference? Read on to find out.

What’s The Difference Between Kiss-Cut and Die-Cut Stickers?

Die-cut and kiss-cut stickers differ only in one thing: how they're cut. Die cut stickers are shaped and cut through the material and the paper backing, highlighting the sticker's unique shape at first glance. Kiss-cut stickers, meanwhile, are only cut through the adhesive sticker material, leaving the backing intact. They are often distributed in rectangle sheets, and you will see only their shapes and unique cuts once you peel them off the backing.

The two sticker types can almost be identical when applied, but there are some elements that go into creating die-cut and kiss-cut stickers that are worth knowing.

What are Die-Cut Stickers?

Die-cut stickers are custom-shaped stickers cut to the exact shape of your design. Unlike rectangular or circular stickers, they come in unique shapes that capture detailed logos or artwork and make a strong visual impact.

Cut Through: Die-cut stickers are precision-cut through both the vinyl layer and the paper backing, ensuring the sticker matches the exact shape of the design without any extra backing. This precise cut gives them a clean, professional, and high-quality appearance.

Shape: These stickers can be tailored into any custom shape, making them ideal for unique and stand-out designs. Custom shapes can cover complex logo designs, elaborate artwork, and one-of-a-kind shapes.

Peelability: Due to their exact shape requirements, die-cut stickers are less easy to peel than other types. However, this shaping offers a flawless finish that highlights the design without distracting edges or excess material.

Durability: Die-cut stickers can withstand exposure to sunlight and resist fading for several years. Their robust materials make them reliable for long-term outdoor use and frequently handled items.

What are Kiss-Cut Stickers?

Kiss-cut stickers are similarly cut through the design's outline but on the top layer only, leaving the backing paper intact. This allows for easy peeling and application while maintaining the sticker's shape. They are ideal for intricate designs or multiple stickers on a single sheet.

Partial Cut: Kiss-cut stickers are precisely cut through the top vinyl layer while leaving the paper backing intact, making them easier to handle and ensuring the stickers remain protected until use.

Backing: Kiss-cut stickers come with a larger square backing that protects the stickers and offers additional space for printing, allowing for extra branding or information.

Peelability: Kiss-cut stickers are easier to peel off due to the intact paper backing, making them convenient for users to handle and apply accurately without damaging the stickers.

Durability: Although they maintain high quality, kiss-cut stickers may not be as durable as die-cut stickers and are more susceptible to frayed edges with prolonged use.

Concluding Thoughts

So, now that you have a general idea of the differences between these sticker types, you might be thinking, "Why does it matter?" Understanding the difference between kiss-cut and die-cut stickers is essential to streamlining your promotions and improving your branding.

Choosing the right sticker type for your needs ensures that your products serve their intended purpose effectively, enhance productivity and visibility, and simplify promotional campaigns. Knowing these minor differences helps you manage your time efficiently and select the best materials to optimize your promotions.