Table of Contents

1. Introduction
   • What Are Postcard Mailing Services?
   • What Are the Postcard Sizes for Mailing?
2. What Is the Difference Between EDDM and Direct Mailing?
3. What Are the Requirements for My Postcards to Be Qualified for Mailing?
4. Benefits of Using Postcard Mailing Services
5. Popular Uses for Postcard Mailing Services
6. Steps to Get Started
7. Why Choose 48HourPrint.com for Postcard Mailing Services?
8. Key Takeaways
9. Conclusion

Postcards are a simple and trusted tool for effectively communicating your message. Whether you’re using them for business promotions, sending heartfelt greetings to customers, or encouraging people to come to your event, they’re a great way to widen your reach and connect to your audience. When paired with mailing services, they make an excellent combination and can help turn your marketing efforts into a success.

In this guide, 48HourPrint.com covers everything you need to know about postcard mailing services – from the requirements of mailing postcards and their benefits to the simple steps to help you get started.

What Are Postcard Mailing Services?

Postcard mailing services offer a one-stop solution for helping businesses and individuals get their message across to their audience. These services handle everything, from designing and printing to sending out postcards, making the entire process smooth, efficient, and hassle-free.

What Are the Postcard Sizes for Mailing?

Choosing the right postcard size is essential, especially if you want it to stand out from the mail and meet USPS requirements. While postcards may come in various sizes, here are the most common:

• Standard (4" x 6") – The most popular size in the U.S. because it fits into most envelopes and mailboxes. This size is ideal for invitations, personal greetings, promotional materials, or announcements.


• Large (5.5" x 8.5") – A larger, wider format, perfect for impactful visuals and detailed information. You can use this for portfolio samples, event agendas, VIP promotions, and more.


• Oversized (6" x 11") – This size is best for huge visuals like panoramic images, detailed messaging, and large designs. Some examples include high-end real estate listings, luxury travel destinations, and premium lifestyle brands.

For more details about postcard sizes for mailing, check out our article on Standard Postcard Sizes.

What Is the Difference Between EDDM and Direct Mailing?

When mailing out postcards, two options often come to mind: EDDM and Direct Mailing. If you’re unsure which one to choose for your business, here’s how they differ:

• Every Door Direct Mail (EDDM) – Delivers postcards to addresses within a specific geographic area. This mailing service is ideal for local businesses looking to widen their reach and send out postcards in bulk.


• Direct Mailing – This type of mailing service involves sending postcards to specific recipients or a curated mailing list. Direct mailing is recommended for luxury brands, e-commerce companies, and luxury brands.

Learn more about EDDM and direct mailing and their pros and cons in our What Is the Difference Between EDDM and Direct Mailing? article.

What Are the Requirements for My Postcards to Be Qualified for Mailing?

To ensure that your postcards are mailable, it’s important to comply with postal regulations. Follow these guidelines to avoid any delays or extra fees:

• Postcards should be rectangular.
• For First-Class Mail, they should have a minimum size of 3.5” x 5” and a maximum size of 4.25” x 6”. The postcards must also be at least 0.007” thick up to 0.016” thick.
• For Standard Letter, postcards should have sizes of at least 4.5” x 6” up to 6” x 11.5” with a thickness of 0.25”
• When designing your postcard, make sure to leave space of at least 4.25” x 1.5” on the back for the address and postal barcode.
• Place a stamp or indicia in the upper right corner of the postcard.
• Make sure that the messages do not contain any offensive or inappropriate content.

Need more information about postal regulations for postcards? Read our Postcard Mailing Requirements article.

Benefits of Using Postcard Mailing Services

Postcard mailing services come with many advantages, making them a smart choice for both individuals and businesses.

Convenience
Postcard mailing services are very efficient. These services streamline the process by handling everything from design to delivery. This allows you to focus more on effective postcard marketing strategies without worrying about logistics.

Cost-Effective
Bulk printing and postage rates help you save money, making postcards an affordable option compared to other direct mail formats.

Professional Appearance
With postcard mailing services, you can expect high-quality designs, premium finishes, and durable materials for your postcards. This creates a professional look that captures attention, builds trust, and leaves a lasting impression to customers.

Targeted Marketing
By purchasing or curating mailing lists, you can feel confident that your postcards will reach the right people and get a higher response rate.

Quick Turnaround
With postcard mailing services, you won’t have to worry about delays. Instead, your postcards will be printed, processed, and mailed on time to ensure that tight deadlines are met.

Find out what else is in store for you with postcard mailing services. Read our articles on Order Postcards Mailing Service Printing and Direct Mail Marketing With Business Postcards to discover the many benefits of postcard mailing services.

Popular Uses for Postcard Mailing Services

Does postcard mailing still work? The quick answer is: Yes! It still does. Postcard mailing is so versatile that it offers various purposes:

Seasonal Promotions
Postcards are a great way to share special offers during holidays or events like Black Friday, Christmas, or New Year. When designing your postcard, you can include discount codes or exclusive offers to draw the attention of customers and boost sales.

Event Invitations
Are you hosting an event? Whether it’s a grand opening, community event, or sales promotion, postcards are perfect for grabbing attention and attracting attendees. Add eye-catching visuals and an engaging call-to-action to your postcards, and your event will surely be the talk of the town!

Business Announcements
Inform people about your new products, services, or location by sending postcards to their address. This is a great way to build excitement while keeping your audience in the loop with your business.

Thank You Cards
Show appreciation to loyal customers or clients with personalized postcards. Doing this will make their day and strengthen their positive experience with your brand.

Not sure if postcard mailing is the best option for your business? Check out our Postcard Marketing vs. Other Direct Mail Formats: Which One is Right for You? article to make an informed decision.

Launching your postcard mail marketing campaign is simple and easy. Here’s how to get started:

Choose a provider. Look for a reputable and dependable postcard mailing service provider. Consider checking reviews, comparing rates, and exploring customization options, so you can find the best fit for your business.

Prepare your design. Use online design tools, free design templates, or work with a professional to create an eye-catching design for your postcard. When designing your postcard, make sure it complements your branding elements and perfectly aligns with your message.

Build your mailing list. Once you get a clear idea of your target audience, start uploading your mailing list or work with the provider to help you curate one. This ensures that your postcard reaches people who are genuinely interested in your brand and can determine the success of your marketing efforts.

Review and approve. Check the postcard’s design, messaging, and mailing information for errors before giving a final approval. Inaccurate details or grammatical and design errors can cause delays and cost more to reprint.

Track results. You can measure the success of your campaign by monitoring response rates, sales metrics, and other results. This way, you’ll able to gauge which strategies were effective and which ones didn’t work.

48HourPrint.com offers a one-stop solution for all your postcard mailing needs. Here’s what sets us apart:

• Free design templates. Customizing postcards is easy and simple with us. You can get started by using our beginner-friendly templates to save you time and money. Additionally, we have postcard ideas to inspire you.
• Affordable pricing. We offer competitive pricing on both postcard printing and mailing, making it budget-friendly for all businesses, big or small.
• Premium quality. You can count on us for professional-looking postcards. We provide glossy postcards, vibrant prints, and durable materials to help your postcards stand out in the mail.

Ready to get started? Order direct mail postcards from us today!

• Postcard mailing services help streamline the process, from design and printing to mailing.
• Postcard mailing services come with many benefits, including convenience, cost-effectiveness, quick turnarounds, and targeted marketing capabilities.
• Postcard mailing has many uses. They range from seasonal promotions and event invitations to business announcements and customer appreciation.

Conclusion

Postcard mailing services are a timeless and effective way to reach out to your audience. It’s simple, accessible, versatile, and comes with several advantages. With the help of 48HourPrint.com, you can work on your postcard marketing strategies without any hassle.