Tips to Create a Custom Banner on a Budget

Written by Elisha Yvonne Velasco ● Published on October 3, 2023

Running a small business can be costly, but you can still create custom banners on a budget. Find out how to design a banner that conveys your message and sticks in people’s minds without burning a hole in your wallet through this go-to guide, which is packed with practical and relatable tips for small business owners.

Banner Design Tips on a Budget

Use Free Online Tools

Some might think designing a custom banner means spending more on graphic design professionals. However, thanks to technology, many free online resources are available, like banner design templates, software, fonts, icons, and apps you can use without any graphic design experience.

Use Stock Images

If you want to add images to your custom banner but don’t have the budget for professional photography, consider using stock images. Websites like Pexels, Pixabay, Freepik, and Free Images offer high-quality, royalty-free images you can use in your banner design.

Incorporate Consistent Branding to Reuse Previous Designs

Always use existing brand colors, logos, and fonts in your design. Doing so maintains branding consistency across your banners and allows you to reuse previous designs with ease and without spending more on new branding elements.

Keep Banners Error-Free to Avoid Reprinting

Reprinting costs money, especially if you’re printing posters in bulk. To prevent unnecessary expenses, carefully check your banners for errors or ask for feedback from others. You can also trust printing companies like 48HourPrint.com, which allows customers to have their design proofed by their team upon checkout.

Stay Updated on Design Trends

Keeping updated on design trends in forums and design blogs can make your banners effective in resonating with your audience and possibly reducing redesigning costs. Modern trends can also help streamline the design process, saving you time and money.

Banner Printing Tips on a Budget

Choose a Durable Material For Your Banner

When choosing a material for your banner, don’t just settle for the cheapest one. If you want your custom banner to last longer and have plans to reuse it, choose a fade- and tear-resistant material that can withstand the elements. This way, you can display your banner indoors or outdoors without worrying about it getting damaged over time and not having to spend for reprinting. Not sure what to pick? This guide can help you determine which material is ideal for your banner printing needs.

Use Discounts or Coupons

Aside from comparing prices of different printing companies, also take advantage of discounts or coupons to save on printing costs. For example, 48HourPrint.com offers many deals and coupons (some even seasonal!) that you can use when ordering from the website.

Print in Bulk

If you order large quantities of custom banners, try printing in bulk. With bulk printing, you can get more significant savings the more you purchase. You can also stock up on marketing materials, which will help you cover more areas to spread your message.