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Does Postcard Mailing Still Work?

Written By: Elisha Yvonne Velasco | Published on December 12, 2024

Postcard mailing might seem an old-fashioned way of getting your message across, but it’s still used by many businesses even in the digital age. If you’re wondering why postcards still work, here are reasons why they continue to deliver impressive results every time.

8 Reasons Why Postcard Mailing Still Delivers Results

  1. They are tangible.
    Postcards have something digital ads can’t offer – a physical presence. When you hold a postcard, it creates a sense of connection to the recipient. Unlike emails or online ads, which are more likely to be ignored or forgotten, a well-designed postcard has high open rates and can immediately capture attention and leave a lasting impression.

  2. They are cost-effective.
    Postcards are very affordable. Since they are smaller size, they cost less to print and mail out compared to larger print campaigns. Whether you’re a local business with a tight budget or a large organization with many resources, postcards can accommodate all types of budgets for reaching your audience.

  3. They focus on targeted marketing.
    With postcard mailing, you can focus your promotions on a fixed target market by purchasing or creating mailing lists based on data like demographics, purchasing behavior, or geographic location. This allows you to reach the right people at the right time and ensure a higher response rate.

  4. They complement digital marketing.
    Postcards work well as part of an integrated digital marketing strategy. For example, adding a QR code, URL, or social media handle to your postcard creates a better, more efficient experience for customers, as it bridges the gap between offline and online channels.

  5. They can be personalized.
    Because of advances in technology like variable data printing, it’s now easier than ever to personalize postcards. You can add the recipient’s name, tailor the message to your customers, or customize the design based on your preferences. People tend to resonate and respond more with messages that are made just for them.

  6. They give proven results.
    Postcards are known to deliver results across industries. They’re used by real estate agents and retailers for promotions, healthcare providers for appointment reminders and annual checkups, and retail stores for introducing new products and special offers. Whether it’s driving traffic to a website, generating leads, or drawing crowds to your event, postcards consistently prove their worth.

  7. They evoke nostalgia.
    Postcards have a nostalgic charm that digital ads can’t replicate. They feel authentic, personal, and thoughtful, and make people appreciate the effort it takes to send them in the mail, which helps create an emotional connection with your brand.

  8. They’re a refreshing break from screens.
    Postcards offer a refreshing break from screens. Looking at digital screens and being exposed to notifications, online content, social media, emails, and more can cause screen fatigue. With postcards, you give people a moment to disconnect while still being engaged with your brand.


Conclusion

Yes, postcard mailing still works and it works exceptionally well. It comes with many benefits that make it a standout marketing tool, even in today’s digital age. By combining the charm of physical mail with modern personalization, you can easily connect with customers and meet your business needs.


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